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Consider the large amount of secondary data available in India before commissioning primary research; you may find that you do not need a very accurate estimate, given the vastness of Indian market. |
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Indian markets are very price- sensitive, conservative, and operate under peer group psychology. Drastic changes in consumers’ spending patterns take time. |
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Adopt a regional focus while having a national agenda. |
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Do not ignore the rural markets. |
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Speak and listen to compatriots operating in India. |
ICREON